March 19, 2010
3:00 PM-5:00 PM
Grand Ballroom, The Leela, Bangalore
REGISTER
Abstract
A randomized experiment performed in co-operation between Yahoo! and a major nationwide retailer allows us to measure the effects of online advertising on sales. We exploit a match of over one million customers between the databases of Yahoo! and the retailer, assigning them to treatment and control groups for an online advertising campaign for this retailer and then measuring each individual’s weekly sales at this retailer, both online and in stores.
We find statistically and economically significant impacts of the advertising on sales. We estimate the total effect on revenues to be more than four times the retailer’s expenditure on advertising during the study. Additional results explore differential effects of ads on online and offline sales and on individuals who click the ads versus those who merely view them. Our results provide the best measurements to date of the effectiveness of image advertising on sales, and we shed light on important questions about online advertising in particular.
David Reiley is a Principal Research Scientist and a pioneer in the use of field experiments in economics. He has used field experiments to test theories of auction bidding and charitable fundraising, and is currently using experiments to measure the effects of display advertising on advertisers’ sales. Before joining Yahoo! Research, David worked at the Arizona Public Service Professor of Economics at the University of Arizona.
He previously taught at Vanderbilt University and has been a visiting professor at the Kiev School of Economics (Ukraine), the European University Institute (Florence, Italy), and the Kellogg School of Management at Northwestern University. David is the Co-Editor for Field Experiments at Economic Inquiry, and serves on the editorial boards of Experimental Economics and the BE Press Journals of Economic Analysis and Policy. David holds a bachelor’s degree in Astrophysical Sciences from Princeton University, and a PhD in economics from MIT
March 10th, 2010
YOURS TRULY THEATRE
presents a play in English
Bhagwaan Dhoondo
the search is on…
A devised theatre performance!
Directed by Nandini Rao & Ranji David
DATE – 28th March 2010 (28/03/2010)|
TIME – 7 pm | TICKETS – RS. 100/-
VENUE – ADA ranga mandira, JC road, next to townhall,
infront of Ravindra kalakshetra, corporation circle, Bangalore
VENUE MAP
from MG road - http://tinyurl.com/yf87amu
from kormanagala- http://tinyurl.com/yj84ba8
Exploring a journey in the city, in search of: a moment of happiness, never ending quest of self identity, definition of success, a passion which keeps us ticking, a calling we wait for, chasing dreams, in pursuit of truth, seeking the meaning of life. This thought provoking play involves and engages you into a surreal world which is visually striking, musically resonating and emotionally absorbing . It resembles our lives in a city that we exist.
Bhagwaan Dhoondo is a play with many collage, many slices of our lives.
Telebooking – 9845853093 |
yourstrulytheatre@gmail.com | www.yourstruly-theatre.com
March 9th, 2010
March 6th, 2010
Digital technology has opened many doors to photographers to express their creativity intuitively, presenting the artist with a great spectrum of fine controls that can be harnessed in the image-making process to achieve effective results . It has also made the process of making and sharing images exciting. This Digital Darkroom workshop is designed to advance your photographic process, empowering you with an understanding of the digital darkroom along with useful insights that are integral to the process of making great photographs that let you express your unique vision.
Join for day of artistic discovery, exploring creative possibilities on improving your photographs in the digital darkroom. In this class, you will learn creative enhancements for both the straight photographic image, as well as using the initial photograph as a point of departure for visual transformations that lead to personal images that are interpretive rather than literal.
Photography post-processing and Digital Darkroom workshop
March 5th, 2010
A life-saving seminar in Bangalore with Dr Nandita Shah based on breakthrough research by Dr Neal Barnard, MD, author of the best-selling book Dr Neal Barnard’s Program for Reversing Diabetes.
Do you have diabetes? Would you like to reduce or eliminate your need for medications, lose weight, improve your cholesterol, and start living again?
With engaging lectures and simple tips, leading physicians will guide you to the new dietary approach to diabetes. You will learn the new method for reducing blood sugar and how to control your weight and cholesterol, conquer unhealthy food habits and regain good health.
For more information, see the brochure: http://sharan-india.org/files/2010/02/sharan-bangalore-web.pdf
Date: Sunday 28 March 2010
Time: 9am to 5pm
Location: The Green Path, #32/2, New BEL Road, Seenappa Layout, Bangalore.
March 4th, 2010
This weekend (27th Feb 2010, 5pm to 7pm, at The Paul Hotel, Domlur)…
Know what’s “Weekend Nuts” is all about;
Taste best Wines (Wine Tasting for Amateurs);
Stage-present your Ghazal/Poetry or sing a famous one;
Munch on Chef-Special Snacks;
Network;
Relax!
To know more how, visit: http://www.weekendnuts.com/Events_2010.html
Or Talk to Ruu or Ben on +91 93790 58236
Or chat with us on WeekendNuts@Gmail.com
Continue Reading February 23rd, 2010
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Your dream of opening a restaurant might finally just come true. A unique workshop tailored exclusively for those who have always wanted to own a cafe, an eatery or a specialty restaurant. A never before opportunity to minimize all your risks before you actually start out.
What are we covering:
Ideating your concepts
Creating your business plans
Selecting your location
The business of restaurants – terms, manuals, guidelines etc
Setting up your venture
Legal and licenses
Designing your restaurant
Setting up your kitchen
Staffing and manpower planning
Supplies and contracts
Accounting systems and softwares
Restaurant as an overall business process
Case Study – group activity
Site visit to view the internal operations of restaurants is also a part of this course.
Mentor:
Chef Subhankar Dhar
Subhankar is a F&B veteran with 17 years of experience behind him. He was with The Park (Kolkata) and then ventured out with his friends to form a F&B company called Savourites. He has setup and operated 6 restaurants, including The Esplanade and the latest being Olio – a restro lounge.
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Venue: iReboot, Indiranagar
Cost: Rs.5500
Date: Feb 20th-21st 2010
Website: http://ireboot.in/restaurant/
Limited seats, so please enroll early to ensure your participation. To register call 9663857828 or click here. |
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Venue: iReboot, Indiranagar
Cost: Rs.5500
Date: Feb 20th-21st 2010
Website: http://ireboot.in/restaurant/
Limited seats, so please enroll early to ensure your participation. To register call 9663857828 or click here. |
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February 16th, 2010
| Date: |
Sunday, February 21, 2010 |
| Time: |
5:00pm – 7:oo pm |
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Location: Rotary Bangalore West Silver Jubliee Auditorium, Girls P.U. College, 13th cross, Malleswaram |
We are in your Malleswaram this weekend to get volunteers for our campaign. You can help us by attending ,volunteering or helping us in conducting the event.
For further details email us at jaagteraho@janaagraha.org
Call: (080) 41277105
Log on to: www.ijanaagraha.org
February 16th, 2010
Sunaada Balaga is organizing a musical evening ‘Gaana Manthana’ at Kannada Saahitya Praishat, Chamarajapet on this Saturday, 20th of February. ‘Gaana Manthana’ is a unique program where Karnataka’s great Sugama Sangeetha composer C.Ashwath’s compositions will be analyzed and explained by Mandolin Prasad, Praveen.D.Rao and Sangeeta Katti. Songs will be rendered by Ravi Muroor.
Please find the invitation attached.
All are welcome!
Please help circulate the invitation among all music lovers!!
February 15th, 2010
The political climate of India is ripe with change. There are several political movements shaping up
that may pose a serious challenge to status-quo. It is important to understand the genesis of some of
these attempts, their differentiating characters, and the course that they plan to take over the future.
Janaagraha’s Jaagte Raho! campaign inspires values of active citizenship in urban India by bringing
out the vote for union, state and local elections; and by promoting participation in neighbourhood
areas. The vision of the campaign is to redefine electoral engagement in urban India. As a step
towards increasing political awareness of urban citizens and especially the youth, Janaagraha will
hold a panel discussion on “New Age Political Movements in India”.
DETAILS OF PANEL DISCUSSION
Topic : New Age Political Movements in India
Date and Time : 15th February 2010, 5:30pm – 7:30pm
Venue : St. Joseph College for Commerce, Bangalore
Panelists : Dr Shankar Prasad (Representative, Loksatta Party, Karnataka)
B Shantanu (Representative, Freedom Team of India)
The panel discussion will be followed by a meeting of the core teams of all Jaagte Raho! clubs in
Bangalore.
All are invited.
February 12th, 2010
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