Learn how copywriters do more than just write ads
Apart from just writing down those clever ‘slogans’ or very readable brochures, copywriters are the essential backbone of the ‘ideation’ behind advertising campaigns, marketing strategies and sales promotions. They have to be intelligent, have all round knowledge and capable of thinking to a deadline.
This workshop will take you behind the scenes of this exciting profession,its highs, lows, rewards and brickbats. It will show you how you can end up directing ‘screen legends’ for the next commercial, or presenting Coca-Cola’s next seasonal campaign.
iReboot brings you the unique opportunity to become a ‘copywriter’
You could be just out of graduation, or even still in college. Or maybe you are stuck in a job you don’t fancy and want to extend your faculties to something more creative and satisfying. No matter where you’re, this workshop will help you discover that copywriter in you and show you the right way forward.
From honing basic writing skills to ideation techniques to presentation methods that will get you ahead in the advertising field. It will also show you how to create your own portfolio, how to meet creative directors for a job opening and how to negotiate
