Date : 01/09/2006
Time : 10 am to 5 pm
Venue : Taj West End, Race Course Road , Bangalore
Price/Person : 5000.000
Digital media such as the Internet, mobile telephones and Ipods, have opened up new channels of communication with the market. Marketers need to be aware of these digital media, and how to use them to achieve communication objectives. Register
* Are you using blogging to create a positive buzz about your business?
* Can you leverage online communities to create word of mouth advertising for you?
* Will you be present in the electronic media of the future?
If you are in marketing, communication, sales, public relations or advertising, chances are that some of these questions are relevant to you. Thats because, the new, digital media that your target audience is now listening to like the Internet, mobile telephony, IPods and more, means that you need to be able to work these into your marketing strategy.
The new digital media have opened up new channels of communication with the market. As marketers we need to be aware of these, and how to use them to achieve communication objectives.
Ad Astras one-day Digital Marketing Workshop will achieve the following objectives:
* Overview of the important digital marketing media and opportunities.
o Search Engine Optimization
o Online Advertising
o Affiliate Marketing
o Wikis
o Podcasts
o Webinars
o SMS Marketing
* Actual hands on training as to how to use the most important of these media options:
o Blogging
o Online communities
o RSS Feeds
Audience:
Marketing Communication Managers
PR Agency account managers
Ad Agency account managers
Web designing service providers
Methodology:
Interactive sessions, with hands on training, and best practice sites shown on live Internet access. Case studies of successful campaigns.
Trainers:
Suhasini Kirloskar, CEO, Ad Astra Media and Consultant, Imagilon (USA).
Register here
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